Airdrops and reward programs aim to engage contributors despite DeFi activity drop.
Scroll, a prominent zero-knowledge rollup for Ethereum, has introduced its native token, $SCR. This launch is a significant step towards recognizing global community contributions and decentralizing its ecosystem. The $SCR token aims to reward contributors who have been actively involved in onchain activities, projects, and community support.
The $SCR tokens are being distributed through airdrops to those who have contributed to the platform. Scroll has also launched reward programs like Scroll Open, which offers retroactive grants of up to $100 million. These initiatives are designed to foster innovation and encourage more participation in the ecosystem.
Despite the promising launch of the $SCR token, Scroll faces challenges due to a significant drop in DeFi activity. After the airdrop campaign ended, transactions on the platform decreased by 70%. This decline is mainly because users no longer have financial incentives, as their transactions do not contribute to Scroll’s points campaign anymore.
The drop in activity is concerning for Scroll, as similar projects have experienced user drop-offs post-airdrop, which can negatively impact token value. However, Scroll plans to distribute 4% of its SCR token supply to eligible users. A substantial portion of the tokens is also allocated to investors and the development team, which could help stabilize the token's value.
Despite the current challenges, Scroll's efforts to decentralize governance and enhance its infrastructure are expected to drive future growth and resilience. By continuing to engage its community and offering incentives, Scroll aims to overcome the post-airdrop slump and strengthen its ecosystem.
